Flannel Pre-Order Fall/Winter 2016

Posted: Oct 04 2016

One of the things that make WvG a luxury brand, is using some really expensive fabrics. This fall is no exceptions. We picked out 4 winter flannels. In our opinion, the four choices are pretty great. The only downside is the price. Never the less the shirts are more than worth and will keep you looking your best all winter long.

There are two factors.

One being, the fabric is a yarn dyed twill from Japan, being made in Italy. Shipping is killing the price. You will see this in the price break down below. 

The Second is fabric consumption. This really raises the price. The most expensive fabric is $13.00 a meter. It's a high price but nothing to get crazy about. The problem is most Japanese goods are "narrow width goods". Narrow width goods with a repeat pattern like a plaid consumes a lot of fabric. The average yield per garment, using a narrow width good, is around 2.5 meters. 

The fabric cost went up from $16.25 ( this is the average consumption of a wide width good, 1.25 meters) to $32.50 per garment, 2.5 meter for a narrow width good.

For these reason alone, a lot of brands shy away from quality Japanese fabric. 

Several season back, I used a shirting fabric which I called "Sno-Cone". Slowear, an Italian luxury goods company also used the same fabric. Their retail price was around $320.00. This is just an example of how using a quality fabric can increase your retail price. $320 is actually a pretty fair price all things considering.

Fabric consumption and shipping are HUGE factors in cost. It really separates a luxury, from contemporary, and certainly from mall brands. 

Enough with the chit chat. Below, are the fabrics and price breakdown.

No.1 Plaid  Yarn Dyed Brush Twill.  

Fabric cost $23.75

Sewing       $32.00

Buttons      $  1.00

Shipping     $20.00

Total per garment $76.75

My retail price $165.00 

Traditional Retail price at an upscale department store or specialty boutique $379.00

 

No.2 Plaid Yarn Dyed Brush Twill 

Fabric cost $32.50

Sewing       $32.00

Buttons      $  1.00

Shipping     $20.00

Total per garment $85.50

My retail price $175.00

Traditional Retail price at an upscale department store or specialty boutique $405.00

No.3 Plaid Yarn Dyed Brush Twill

Fabric cost $23.75

Sewing       $32.00

Buttons      $  1.00

Shipping     $20.00

Total per garment $76.75

My retail price $165.00 

Traditional Retail price at an upscale department store or specialty boutique $379.00

No.4 Plaid Yarn Dyed Brush Twill

Fabric cost $32.50

Sewing       $32.00

Buttons      $  1.00

Shipping     $20.00

Total per garment $85.50

My retail price $175.00

Traditional Retail price at an upscale department store or specialty boutique $405.00

 

The pre-order will start on Tuesday Oct.11th. This gives you so time to think about what you want. The shirts will be finished before Christmas, no exceptions. 

Only 25 shirts will be made from each fabric. MTO and MTM are options.  

 

 

 

 

 

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Comments

  • Posted by Mauro on October 10, 2016

    NO, not at all. I think the Japanese invested in a lot of machinery that produces narrow width goods. The looms are good. Why replace them? A lot of countries just switched with technology in doing changed the way they produce their fabrics.It’s not a scam by the Japanese mills at all.

  • Posted by Y Liang on October 06, 2016

    Interesting that most Japanese mills make narrow width goods. I wonder if they made it purposefully this way to make people purchase more of the fabric?

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