One of the things that make WvG a luxury brand, is using some really expensive fabrics. This fall is no exceptions. We picked out 4 winter flannels. In our opinion, the four choices are pretty great. The only downside is the price. Never the less the shirts are more than worth and will keep you looking your best all winter long.
There are two factors.
One being, the fabric is a yarn dyed twill from Japan, being made in Italy. Shipping is killing the price. You will see this in the price break down below.Â
The Second is fabric consumption. This really raises the price. The most expensive fabric is $13.00 a meter. It's a high price but nothing to get crazy about. The problem is most Japanese goods are "narrow width goods". Narrow width goods with a repeat pattern like a plaid consumes a lot of fabric. The average yield per garment, using a narrow width good, is around 2.5 meters.Â
The fabric cost went up from $16.25 ( this is the average consumption of a wide width good, 1.25 meters) to $32.50 per garment, 2.5 meter for a narrow width good.
For these reason alone, a lot of brands shy away from quality Japanese fabric.Â
Several season back, I used a shirting fabric which I called "Sno-Cone". Slowear, an Italian luxury goods company also used the same fabric. Their retail price was around $320.00. This is just an example of how using a quality fabric can increase your retail price. $320 is actually a pretty fair price all things considering.
Fabric consumption and shipping are HUGE factors in cost. It really separates a luxury, from contemporary, and certainly from mall brands.Â
Enough with the chit chat. Below, are the fabrics and price breakdown.
No.1 Plaid  Yarn Dyed Brush Twill. Â
Fabric cost $23.75
Sewing    $32.00
Buttons    $  1.00
Shipping   $20.00
Total per garment $76.75
My retail price $165.00Â
Traditional Retail price at an upscale department store or specialty boutique $379.00
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No.2 Plaid Yarn Dyed Brush TwillÂ
Fabric cost $32.50
Sewing    $32.00
Buttons    $  1.00
Shipping   $20.00
Total per garment $85.50
My retail price $175.00
Traditional Retail price at an upscale department store or specialty boutique $405.00
No.3 Plaid Yarn Dyed Brush Twill
Fabric cost $23.75
Sewing    $32.00
Buttons    $  1.00
Shipping   $20.00
Total per garment $76.75
My retail price $165.00Â
Traditional Retail price at an upscale department store or specialty boutique $379.00
No.4 Plaid Yarn Dyed Brush Twill
Fabric cost $32.50
Sewing    $32.00
Buttons    $  1.00
Shipping   $20.00
Total per garment $85.50
My retail price $175.00
Traditional Retail price at an upscale department store or specialty boutique $405.00
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The pre-order will start on Tuesday Oct.11th. This gives you so time to think about what you want. The shirts will be finished before Christmas, no exceptions.Â
Only 25 shirts will be made from each fabric. MTO and MTM are options. Â
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