Blog

  • Not So Unsuitable

    Posted September 25 2014

    A couple of weeks ago, President Obama set Twitter on fire after sporting a tan suit to a press conference. People were outraged. It was, the President of the United States, after all. And POTUS doesn't wear tan suits, right? In fact, it's downright disrespectful for the President to wear a tan suit, agreed? Particularly when talking about foreign policy. According to Peter King of New York, it just illustrates that the President doesn't give a shit about his job. Well, not so fast buddy. First of all, this:     So yeah, there's you in a tan suit, on the...
  • Dressing for the Occasion...or not

    Posted September 10 2014

    There was buzz among industry insiders, both fashion and tech industry insiders, about the iWatch. In fact, in an unprecedented move, Apple invited fashion editors to the launch of the iWatch.  Given the crowd, you'd think that they'd dress for the occasion. Fashion forward, that is...or at least fashionably. But...well, we'll let you decide. In honor of the recently deceased Joan Rivers and on the heels of the announcement, we present to you, WvG's Fashion Police. The Big Man     Apple CEO Tim Cook has a $600 billion company to run. We can't expect him to be at the...
  • On the Same Page

    Posted September 05 2014

    Yesterday, Fortune released an in-depth profile of one of the most interesting individuals alive today: Peter Thiel. In fact, Fortune goes so far as to write the following about Thiel: Thiel has drawn upon his wide-ranging and idiosyncratic readings in philosophy, history, economics, anthropology, and culture to become perhaps America’s leading public intellectual today, assuming a mantle once held by the likes of Thorstein Veblen or Norman Mailer. The conspicuous difference is that Thiel—a libertarian, gay Christian—espouses views that are far harder to anticipate... I hope that you are able to go check it out for yourself: http://fortune.com/2014/09/04/peter-thiels-contrarian-strategy/ One of...
  • Kids These Days: Part II

    Posted September 01 2014

    As mentioned yesterday, the apparel industry is (or at least should be) frightened given the recent, reported decline in sales among teens because sure, sales ebb and flow, sales go through highs and lows, but in the past, these changes could largely be attributable to overall macroeconomic conditions. However, the recent decline in sales is reportedly, and substantiated via studies and conversations conducted with teens, is due to a change in sentiment. Changing attitudes towards the perceived and actual value of higher end clothing; but perhaps more importantly, changing attitudes towards the relative value of clothing vis-à-vis things like technology...
  • Kids These Days: Part I

    Posted August 28 2014

                                          Clothing serves a number of purposes to different people, but two of the primary purposes are: 1) a means of protection (protection against the elements, protection from going to jail for public nudity, etc.; all in all, a practical purpose) 2) an outlet by which one can express him or herself and a means by which one can feel good about him or herself Though there are no viable alternatives to clothing when it comes to the “protection” aspect, executives in the movie, music, tech, media, sports, and other industries are constantly looking for products, shows, and services...
  • Sweat The Small Stuff

    Posted August 21 2014

    “Working out is modern couture. No outfit is going to make you look or feel as good as having a fit body. Buy less clothing and go to the gym instead.” - Rick Owens Though Rick Owens references modern couture, his words are applicable to all couture. In fact, they can and should be extended and applied to all times, everywhere and perpetually because ultimately, without health, fashion is meaningless. It's hard to enjoy life, let alone fashion, with death lingering close by. That being said, there's no reason one can't look good while keeping oneself healthy, which brings us...
  • Flannel-ing Greatness

    Posted August 20 2014

    What's black, white, and red, all over? A nun that falling down stairs. But you know what else is black, white, and red all over? A black, white, and red flannel shirt.                                                          And coincidentally, (or not), we'll be talking about flannel shirts today. Though, we're going to restrict our discussion to true flannel shirts. In other words, we're excluding the ones that resemble the patterns found on flannel shirts. And though we're tempted to jump right back to the 16th century, when flannel, as we know it, was first introduced, we will take a minute to remind you...
  • A Hairy Mess

    Posted August 19 2014

    There are a lot of looks and styles in fashion that are merely trends. They have their day in the spotlight, but soon drift out of it. Then, seemingly unprompted, roughly 3-5 years later, they're back again. It's both a so very unpredictable yet so very predictable cycle.   But there are those select things that are timeless. Wool topcoats, a classic white men's dress shirt, and so on will last you for a lifetime because they are always in style. And beards (the facial hair ones...) kind of fall into that category. Or perhaps they most certainly aren't timeless....
  • Web Site Review

    Posted August 13 2014

    Hello. I hope everyone is enjoying the new website. We are still working out a couple things but all it's finished. I would love to hear your feedback in the comment section so that we can make your online shopping experience as pleasurable as possible. One quick thing the only thing that hasn't been shown is our new pre-order system that I think you will really enjoy. We will talk about this addition in a couple weeks when the first batch of pre-order products launch. The Wolf vs Goat team looks forward to hearing what you have to say.
  • Under...whelming

    Posted August 12 2014

    There are many hot button issues in the world of men's fashion, which is ironic given that fashion is fundamentally supposed to be fun and about creativity, individuality, and personal expression. But let's avoid that topic for another day. Or perhaps never. Instead, let's focus on an item that makes some men's blood boil (and probably causes one to sweat): undershirts. And before you get all in a huff and start looking for things to take issue with, here's a spoiler alert: we're not going to give you the satisfaction of being able to argue in favor or in opposition...
  • Last two tees to give away!

    Posted August 10 2014

    Here are the last two colors of the fall short sleeve bamboo sorona tees. Below are the rules. We will choose a winner on Monday.  If you don't know the rules here they are.   Rules- 1. Names must be food or drink related 2. First person to give the winning name wins 3. You have a 24 hour window to guess. I will draw a name at on Aug.11th. 4. One submission per person , per color, per day 5. Please hit like when you enter your name 6. You can write an answer in the comment section below...

    5 Comments

  • 3rd Day of name that tee and these colors are hard!

    Posted August 09 2014

    It's Saturday, you should be doing things outdoors, but let's try to win a shirt, shall we. Here are the rules- 1. Names must be food or drink related 2. First person to give the winning name wins 3. You have a 24 hour window to guess. I will draw a name at on Aug.10th. 4. One submission per person , per color, per day 5. Please hit like when you enter your name 6. You can write an answer in the comment section below or on instagram   WvG will be releasing 2 different colors per day after today...

    26 Comments

  • Choose wisley and win a prize.........

    Posted August 08 2014

    It's day 2 of the tee shirt giveaway. 2 more incredibly soft bamboo sorona tees will be given away today. Here are the rules- 1. Names must be food or drink related 2. First person to give the winning name wins 3. You have a 24 hour window to guess. I will draw a name at 1pm tomorrow Aug.8th, 2014 4. One submission per person , per color, per day 5. Please hit like when you enter your name 6. You can write an answer in the comment section below or on instagram   WvG will be releasing 2 different...

    26 Comments

  • What's better than a bamboo sorona tee shirt?

    Posted August 07 2014

    A free Bamboo Sorona tee shirt. I have 8 colors and I want to give one to you. WvG will be holding another giveaway contest.Name that tee shirt color. Same rules apply like the over dyes. Just in case you don't know the rules here they are again.   1. Names must be food or drink related 2. First person to give the winning name wins 3. You have a 24 hour window to guess. I will draw a name at 1pm tomorrow Aug.8th, 2014 4. One submission per person , per color, per day 5. Please hit like when...

    43 Comments

  • And the winner is ..........

    Posted August 05 2014

    I need more time to decide. I am sorry. I didn't think I would get so many quality responses. I am deeply touched by everyone who submitted a response to yesterday's blog post. I have had time to read a lot of the posts but not all them. The problem ( a good thing for you and me) is that I don't think I can choose just one winner. I will go down the line and all the submissions that really stood out to me will receive a prize. I will email you if you won, I just need a...
  • Monday's suck but a free shirt will make it a better day.

    Posted August 04 2014

    Hello everyone! As promised, I will be giving away a free shirt today. I really enjoy doing giveaways and it's making me think. I wonder if doing giveaways are a better marketing tool than traditional forms of advertising? Is Wolf vs Goat just catering to it's rewards members ( you guys are the best) or am I really reaching out to new potential customers. What are some other contest ideas that you would like to see WvG participate in? That's today's contest. The person with the best idea wins and WvG will use that idea for the next contest. Please...

    47 Comments

  • Out of the Shadows: Part III

    Posted August 02 2014

    The contingent of men who are learning to love the art of shaving is growing. And though this group shares a common interest, shaving, they are anything but homogenous and the factors that draw them to men's grooming, like the group itself, are varied. Thus, it goes without saying that the brands that are catering to this growing contingent of shaving aficionados are similarly diverse and today we'll explore a few of them and just how they go about uniquely positioning themselves in the men's shaving space. Dollar Shave Club                                                  One needn't look farther than the name, Dollar Shave...
  • TGIF and Contest time, day 4

    Posted August 01 2014

    Hello everyone. Everybody knows I love doing contests and giveaways. The new over dye oxfords arrived this week. I couldn't think of a better time to do a contest. One shirt per day will be posted and there is 1 days left. Monday will be the final day of the contest with a special shirt. The contest is very straight forward and simple. Here are the rules..... Give the over dye oxford a food or drink name. Only foods and beverages will be accepted as answers. The first person to give the best answer that we ( WvG) feel represents...

    44 Comments

  • Out of the Shadows: Part II

    Posted July 31 2014

    After years of being treated as a chore, and a hated one at that, shaving is slowly winning over the hearts and minds of many men all over the world. And the leaders of this “revival” aren't your typical, big name brands either. It's the little guys who are leading shaving from out of the shadow and today we're going to examine two of these disruptive companies. Harry's                                           Harry's is a men's shaving company (ironic, right?) that was started by one of the co-founders of the fast growing, incredibly successful eyewear company, Warby Parker. And while there are a...
  • It's contest time, day 3

    Posted July 31 2014

    Hello everyone. Everybody knows I love doing contests and giveaways. The new over dye oxfords arrived this week. I couldn't think of a better time to do a contest. One shirt per day will be posted and there are  2 days left. The contest is very straight forward and simple. Here are the rules..... Give the over dye oxford a food or drink name. Only foods and beverages will be accepted as answers. The first person to give the best answer that we ( WvG) feel represents the color of the shirt gets a free shirt shipped to them. Each...

    36 Comments

  • It's contest time , Day 2

    Posted July 30 2014

    Hello everyone. Everybody knows I love doing contests and giveaways. The new over dye oxfords arrived this week. I couldn't think of a better time to do a contest. One shirt per day will be posted for 3 more days. It's very straight forward and simple. Here are the rules. Give the over dye oxfords a food name. Only foods and beverages will be accepted as answers. The first person to give the best answer that we ( WvG) feel represents the color of the shirt gets a free shirt shipped to them. Each person may only give ONE answer....

    41 Comments

  • Out of the Shadows

    Posted July 29 2014

    This week we're going to examine a segment of the men's lifestyle market that has, for a while, remained in the “shadows.” The 5 o'clock shadows to be exact. That market being none other than...the men's shaving market.                                                 “Right now,” feels like about the right time to discuss the issue as well because, like so many segments of the men's fashion/grooming/lifestyle market, the men's shaving space is in the midst of a rapid transformation. And, over the course of the next few blog posts, we'll discuss that transformation in detail, including how the market is evolving (business model), who the...
  • It's contest time , Day 1

    Posted July 29 2014

    Hello everyone. Everybody knows I love doing contests and giveaways. The new over dye oxfords arrived this week. I couldn't think of a better time to do a contest. One shirt per day will be posted for 4 days.  It's very straight forward and simple. Here are the rules. Give the over dye oxfords a food name. Only foods and beverages will be accepted as answers. The first person to give the best answer that we ( WvG) feel represents the color of the shirt gets a free shirt shipped to them. If multiple people give the same answer it...

    54 Comments

  • From the Cloud To the Curb: Part IV

    Posted July 25 2014

    So how are these physical retail store, brand building expeditions actually working out for stores? After all, one can't argue with results (not entirely true actually). Well, as we noted earlier, for Warby Parker, less than 10% of all retail sales are attributable to physical store sales. So, one could suggest, it's not going well. But, one would be wrong to do so because it's still very early and more importantly, because the measurable returns on these physical locations are complicated to calculate. As an example, let's jump back to Bonobos (only because they have employed this strategy for a...
  • From the Cloud To the Curb: Part III

    Posted July 24 2014

    So we've discussed the “revival” of the physical retail store and why online first, online only (well at least at first online only) companies are expanding from the cloud to the curb. Furthermore, we've highlighted some of the key differences that separate these modern physical stores from the traditional ones, ones that have put many large retailers in precarious positions. Among those differences: 1) shared, centralized inventory which leads to leanly stocked stores that function more like dressing rooms and brand introduction centers 2) features including layout/design, inventory management, and staffing needs reflect the high degree of analysis performed by...
  • From the Cloud To the Curb: Part II

    Posted July 22 2014

    Just last week, we discussed the seemingly, at least upon first glance, return of the physical retail store, as evidenced by the physical store expansion efforts of online first, formerly online only, retailers like Bonobos, Warby Parker, and Birchbox. And though the economics of physical stores are less attractive than those of online stores, a point that these companies have publicly admitted, they are also necessary for these companies to grow. Furthermore, these companies' physical retail stores are quite different than traditional big box retail stores, or even than many boutiques out there today. And these differences help make the...
  • From the Cloud To the Curb

    Posted July 20 2014

    As we wrote earlier, there is vigorous debate about the long term prospects of physical retail establishments. Will they be around in 10 years or won't they? As we said before, we think so. In fact, though online retail sales have experienced tremendous growth in recent years, and will continue to for years to come, even the rosiest of predictions call for only 11% of all retail sales to be attributable to the web. And as for today? Well today, though 40% of retail sales are influenced by online browsing, 75% of these same sales occur in store, within 15...
  • Not So Drab

    Posted July 20 2014

    The olive chino pant is ubiquitous these days. But that wasn't always the case and the story of the evolution of the color olive proves much more interesting than one would imagine.As so many great stories do, the beginnings of the olive chino are with war. Well, in truth, it actually begins with the British military and both took off and evolved as a result of war. In the early 1900s, after khaki was adopted by the British military for its uniform, the shade of khaki began to evolve, shifting to more of a greenish color. This new color was...
  • The Power of Red

    Posted July 17 2014

    “Power red.” Perhaps you've heard the phrase. Perhaps you've attempted to use the phenomenon to your advantage in an interview, meeting, or just everyday life. The phrase, which has been commonly adopted, is predicated upon the notion that the color “red” means power, strength, and assertiveness. Thus, one should wear it when hoping to be noticed and appear confident. In fact, politicians capitalize upon this idea of “the power of red” all the time. Politicians like President Kennedy (notably in the first televised debate in history), President George W. Bush (who wore red for every major speech in the beginning...
  • We're Rooting For “The Flea” & Company

    Posted July 11 2014

    Lebron James, in an essay recently released announcing his return to Cleveland, wrote the following: Before anyone ever cared where I would play basketball, I was a kid from Northeast Ohio. It’s where I walked. It’s where I ran. It’s where I cried. It’s where I bled. It holds a special place in my heart. People there have seen me grow up. I sometimes feel like I’m their son. Their passion can be overwhelming. But it drives me. I want to give them hope when I can. I want to inspire them when I can. My relationship with Northeast Ohio...
  • Argentina vs. Germany: A Tale of Two Worlds Colliding

    Posted July 10 2014

    Sports are one of the few things that can, nearly universally, impact and effect people and places around the world. Whether it’s the 2013 Boston Red Sox, whose World Series run united the city and helped breathe life back into it after the tragic Marathon bombings, or the New York Yankees, who, during the Fall of 2001, was America’s team, reaching the World Series only to lose to the Diamondbacks. Even so, it’s almost unimaginable that a sport can evoke emotions so strong as to prompt a country, in the midst of a civil war, to end fighting and unite....
  • And Then There Were Four… What’s at Stake

    Posted July 08 2014

    The World Cup is a massive event. Roughly 46% of the global population watched the 2010 World Cup in South Africa and though still TBD, 2014 World Cup viewership totals are expected to surpass 2010 figures by a substantial amount. Said in other terms, close to 4 billion people will have watched the 2014 World Cup. And though World Cup fever has substantially subsided in the U.S. after the American national team’s heartbreaking loss to Belgium, the implications and effects of the World Cup are still very much felt, and will continue to be felt, in the U.S. and elsewhere,...
  • A Disturbing Trend: Part 2

    Posted July 04 2014

    Figure 1     Figure 1 is awesome and worth further examination. So let's get started on that, beginning with the information concerning home ownership. As student debt is growing in size and prevalence, home ownership is dropping and the reason why one goes up while the other goes down, and vice versa, is pretty intuitive. When one incurs student debt, one becomes burdened with debt and all of its obligations. Those obligations include regular, mandatory interest payments that decrease the amount of money that you have for other everyday expenses and/or savings. Oh yeah, and if you do have money...
  • A Disturbing Trend: Part 1

    Posted July 03 2014

    The job report released today is, by all accounts, filled with good news. Look no farther than the FX and equity markets for proof. The dollar is strengthening and the Dow closed at an all time high of 17,068.26. Not only is that an all time high, it marks the first time in history that the Dow has crossed the 17,000 threshold. A strong showing by the U.S. on all accounts. But let's use this time of happiness to discuss a concern about the U.S. economy. A huge concern. After all, as Bill Walsh, leadership guru and former head coach...
  • At Wimbledon They Wear White

    Posted June 30 2014

    Wimbledon, the oldest tennis championship in the world, began today. And as has been the case since 1877 both players were dressed in all-white apparel and shoes. That's right. 137 years later, the tradition of all-white apparel endures at the All England Tennis Club. Not only does it endure, but this year officials, displeased with players' attempts to introduce color while also abiding by the dress code, are cracking down on players' clothing and footwear choices. Notices were posted in locker rooms and officials will speak with players who fall “out of line.” The whole thing sounds a little crazy....
  • When Less Is More Or Less More

    Posted June 19 2014

    Though summer doesn't officially start until June 21th (summer solstice), everything these days screams “summer” and my recent, intense longing for a warm, sandy beach is no exception. Unfortunately, I haven't made it out yet, but that doesn't mean that I haven't already mentally packed my bags and am prepared to go. And mind you, I haven't just packed my bags hastily, I've given it a lot of thought and come up with a list of Wolf vs Goat beach essentials. Beverages: Anchor California Lager               - There is so much to love about this beer, including that it was just...
  • The World Cup Challenge

    Posted June 16 2014

                                                                  The World Cup is in full swing and there's been no shortage of drama and excitement.   While we've been caught up in the excitement and drama, we haven't forgotten about the Wolf vs Goat World Cup contest. So here are the rules and instructions on how to enter: Pick the winning teams each day (4 points for each correct pick in group play, 3 points per correct choice in the round of 16, 2 points per correct pick in the Quarterfinals, 1 pts in the semis, and 1 point for the final) Include the number of goals...
  • Pitch Fever

    Posted June 13 2014

    Everyone here at Wolf vs Goat is pretty damn excited for the World Cup to start on June 12th and we hope you are too. In fact, tomorrow, we're going to launch an awesome Wolf vs Goat World Cup contest with tons of free prizes so, stay tuned and check back tomorrow for details.But today, in honor of the World Cup's start, we've decided to share with you our favorite 2014 World Cup uniforms as well as our all-time favorite. Here goes and let us know what some of your favorites are too: France 2014:Alright, before you go getting your...
  • That Whose Importance Cannot Be Overstated

    Posted June 06 2014

    If you happen to have read our last blog post on the subscription box model, you may remember one of the key elements that make the subscription box/traditional online retail model so attractive: the potential for a lower cost of customer acquisition. One thing that I neglected to explicitly state, but thought was implied, was that a well executed subscription box/traditional retail business model lends itself to lower customer acquisition costs, but the model itself doesn't just lower costs inherently. A business has to successfully execute, drive customers in, retain them, and “upsell them.” Not so easy to do and...
  • The Subscription Situation with The Subscription...Box Model

    Posted June 04 2014

     Which company had a better year last year?  Company A - generated $39 million of revenue last year - 67.5% gross profit margins - grew its customer base from 10,000 customers/month to 120,000 customers/month throughout the course of the year Company B - generated $11.7 million of revenue last year - 80% gross profit margins - grew its customer base from 10,000 customers/month to 120,000 customers/month throughout the course of the year   99% of people would answer, “Company A.” 99% of people would be incorrect if provided only with the information above. Why? Well, two reasons that can be...
  • Subscribe Here: Yes, Please

    Posted June 02 2014

    Over the past few years, the subscription box business model has taken off. Birchbox pioneered the model and their success has prompted a number of others to follow in their footsteps. (By the way, at the end of our series, you'll come to realize that Birchbox really isn't a subscription-box driven business...stay tuned) An interesting aspect of this subscription box model is its attractiveness from an operating perspective. Investors are pretty bullish about the subscription box model (or at least they were) and after some study and number crunching, we understand why. Over the course of the next two blog...
  • E-Commerce: Are We There Yet?

    Posted May 30 2014

      If you are one of the few people who still believes that the whole e-commerce/ online retail thing is just a fad, I suggest that you open up that flip phone of yours, dial 411, and ask to be connected to the nearest Borders store. (By the way, if you really do call, let us know how what happened.) But jokes aside, e-commerce and online retail has been around for a few years and it doesn't look to be going anywhere anytime soon. In fact, there is even vigorous debate as to whether physical retail establishments will, for all...
  • U.S. Apparel Sales in Context

    Posted May 23 2014

    The U.S. economy is massive and one could point to a number of statistics to back up that claim, including Total U.S. Retail Sales. As illustrated in Figure 1 below, over the past 10 years, Total U.S. Retail sales have consistently been greater than $3.5 trillion each year and in 2013, Total U.S. Retail sales totaled an incredible $4.5 trillion. To give you a sense of how large that figure is, in 2013, Germany, the 4th largest country in the world as measured by GDP, had a GDP of ~$3.7 trillion. In other words, the market value of all final...
  • The Business of Fashion: A New Wolf vs Goat Series

    Posted May 21 2014

    Over the coming few weeks, we're going to spice up the way we're doing things with new features, segments, and the like. One of the new series that we're introducing is: the business of fashion. What's that topic include? A whole helluva a lot. But we're going to focus on a few topics: 1) What we purchase and how much of it we purchase? 2) where we purchase items? 3) how we purchase? 4) why we purchase? 5) how everything above is changing Also, two important items to note: 1) We're not going to just give you our random ramblings....
  • Do Things That Don't Scale - A Wolf vs Goat Perspective

    Posted May 19 2014

    Y Combinator founder and former head, Paul Graham, is famous for many things, including the following advice: do things that don't scale. From an implementation standpoint, those wise words mean different things for different companies, depending on a host of factors including their sectors. For instance, for AirBnb, now a $10 billion company, that meant going door to door in NYC, asking its users what they liked, disliked, etc. For Wolf vs. Goat, that's meant never taking shortcuts. We pick the best fabrics, the best mills, the best manufacturers, and charge the lowest prices that we can for these goods....
  • (Not) Made in America

    Posted May 15 2014

    After yesterday's blog post, we were pretty shocked about the state of sneaker manufacturing in the U.S. I mean, seriously, 90+% of sneakers sold in America are made overseas and up until 2 years ago, not a single mainstream sneaker manufacturer even had the technology necessary to make a sneaker, in its entirety, domestically. That's pretty crazy given the size of the industry: sales of athletic shoes in the U.S. totaled ~$10 billion last year. It's even crazier given the size of these mainstream sneaker manufacturers: if Nike were a country and its market cap was its GDP, Nike would...
  • Coming Home

    Posted May 14 2014

                                                                       One would think, expect, and hope that a product with a “Made in America” label on it would be just that, made in America. And when Wolf vs. Goat proudly says that its products are Made in America, we mean just that. They are made in America. No further explanation needed. No caveats, clarifications, ifs, ands, or buts. However, in the eyes of executives at New Balance, the definition of “Made in America” isn't so simple. It's complicated, nuanced, and flexible. In fact, according to New Balance's company policy, shoes labeled “Made in America” are those “where domestic...
  • Enough About Us Already...

    Posted May 09 2014

    Since the start of Wolf vs Goat, we've made it our mission to put our community of customers first. We've designed our clothing with you in mind and we've designed membership programs and policies, both formally and informally, with you in mind.  Over time, you've rewarded us by sharing your stories, preferences, and appreciation. We're proud to say that we've gotten to know some of our community pretty darn well. But we want to know you better, and we want you all to know each other better. Believe me, you're all pretty cool, interesting people worth meeting.  With this in...
  • Make it Pop

    Posted May 07 2014

    Popovers, woven shirts with button plackets that extend roughly to the sternum of the wearer, date back to the 1960s and though where and when the popover originated is a matter of debate, its utility, iconic nature, and all around awesomeness are unquestionable truths. The popover can best be imagined as a standard button down shirt with a button placket that only goes half way down the chest of the wearer and thus, must be “popped” over the head in order to be put on and removed and this style of shirt dates back to the 1960s. Some fashion historians...
  • The History of Madras: An Abbreviated Version

    Posted May 06 2014

                                     Madras cotton is defined not only by its texture and look, but also by the way it's made or constructed. Thus, though the madras cotton of today differs slightly in look and feel from the cotton woven in Madras, India 5,000+ years ago, there is little doubt in historians' minds, given the similarities and technique and process, that madras cotton can be traced back to as early as 3,000 B.C. At the time, what can more or less be called madras' “ancestor” was a gauzy, hand woven cotton that was spun from karvelem patta, the tip skin of ancient...

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