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TGIF and Contest time, day 4

Posted: Aug 01 2014

Hello everyone. Everybody knows I love doing contests and giveaways. The new over dye oxfords arrived this week. I couldn't think of a better time to do a contest. One shirt per day will be posted and there is 1 days left. Monday will be the final day of the contest with a special shirt. The contest is very straight forward and simple. Here are the rules..... Give the over... Read more...

Out of the Shadows: Part II

Posted: Jul 31 2014

After years of being treated as a chore, and a hated one at that, shaving is slowly winning over the hearts and minds of many men all over the world. And the leaders of this “revival” aren't your typical, big name brands either. It's the little guys who are leading shaving from out of the shadow and today we're going to examine two of these disruptive companies. Harry's                                           Harry's... Read more...

It's contest time, day 3

Posted: Jul 31 2014

Hello everyone. Everybody knows I love doing contests and giveaways. The new over dye oxfords arrived this week. I couldn't think of a better time to do a contest. One shirt per day will be posted and there are  2 days left. The contest is very straight forward and simple. Here are the rules..... Give the over dye oxford a food or drink name. Only foods and beverages will be... Read more...

It's contest time , Day 2

Posted: Jul 30 2014

Hello everyone. Everybody knows I love doing contests and giveaways. The new over dye oxfords arrived this week. I couldn't think of a better time to do a contest. One shirt per day will be posted for 3 more days. It's very straight forward and simple. Here are the rules. Give the over dye oxfords a food name. Only foods and beverages will be accepted as answers. The first person... Read more...

Out of the Shadows

Posted: Jul 29 2014

This week we're going to examine a segment of the men's lifestyle market that has, for a while, remained in the “shadows.” The 5 o'clock shadows to be exact. That market being none other than...the men's shaving market.                                                 “Right now,” feels like about the right time to discuss the issue as well because, like so many segments of the men's fashion/grooming/lifestyle market, the men's shaving space is in the midst... Read more...

It's contest time , Day 1

Posted: Jul 29 2014

Hello everyone. Everybody knows I love doing contests and giveaways. The new over dye oxfords arrived this week. I couldn't think of a better time to do a contest. One shirt per day will be posted for 4 days.  It's very straight forward and simple. Here are the rules. Give the over dye oxfords a food name. Only foods and beverages will be accepted as answers. The first person to... Read more...

From the Cloud To the Curb: Part IV

Posted: Jul 25 2014

So how are these physical retail store, brand building expeditions actually working out for stores? After all, one can't argue with results (not entirely true actually). Well, as we noted earlier, for Warby Parker, less than 10% of all retail sales are attributable to physical store sales. So, one could suggest, it's not going well. But, one would be wrong to do so because it's still very early and more... Read more...

From the Cloud To the Curb: Part III

Posted: Jul 24 2014

So we've discussed the “revival” of the physical retail store and why online first, online only (well at least at first online only) companies are expanding from the cloud to the curb. Furthermore, we've highlighted some of the key differences that separate these modern physical stores from the traditional ones, ones that have put many large retailers in precarious positions. Among those differences: 1) shared, centralized inventory which leads to... Read more...

From the Cloud To the Curb: Part II

Posted: Jul 22 2014

Just last week, we discussed the seemingly, at least upon first glance, return of the physical retail store, as evidenced by the physical store expansion efforts of online first, formerly online only, retailers like Bonobos, Warby Parker, and Birchbox. And though the economics of physical stores are less attractive than those of online stores, a point that these companies have publicly admitted, they are also necessary for these companies to... Read more...

From the Cloud To the Curb

Posted: Jul 20 2014

As we wrote earlier, there is vigorous debate about the long term prospects of physical retail establishments. Will they be around in 10 years or won't they? As we said before, we think so. In fact, though online retail sales have experienced tremendous growth in recent years, and will continue to for years to come, even the rosiest of predictions call for only 11% of all retail sales to be... Read more...

Not So Drab

Posted: Jul 20 2014

The olive chino pant is ubiquitous these days. But that wasn't always the case and the story of the evolution of the color olive proves much more interesting than one would imagine.As so many great stories do, the beginnings of the olive chino are with war. Well, in truth, it actually begins with the British military and both took off and evolved as a result of war. In the early... Read more...

The Power of Red

Posted: Jul 17 2014

“Power red.” Perhaps you've heard the phrase. Perhaps you've attempted to use the phenomenon to your advantage in an interview, meeting, or just everyday life. The phrase, which has been commonly adopted, is predicated upon the notion that the color “red” means power, strength, and assertiveness. Thus, one should wear it when hoping to be noticed and appear confident. In fact, politicians capitalize upon this idea of “the power of... Read more...

We're Rooting For “The Flea” & Company

Posted: Jul 11 2014

Lebron James, in an essay recently released announcing his return to Cleveland, wrote the following: Before anyone ever cared where I would play basketball, I was a kid from Northeast Ohio. It’s where I walked. It’s where I ran. It’s where I cried. It’s where I bled. It holds a special place in my heart. People there have seen me grow up. I sometimes feel like I’m their son. Their... Read more...

Argentina vs. Germany: A Tale of Two Worlds Colliding

Posted: Jul 10 2014

Sports are one of the few things that can, nearly universally, impact and effect people and places around the world. Whether it’s the 2013 Boston Red Sox, whose World Series run united the city and helped breathe life back into it after the tragic Marathon bombings, or the New York Yankees, who, during the Fall of 2001, was America’s team, reaching the World Series only to lose to the Diamondbacks.... Read more...

And Then There Were Four… What’s at Stake

Posted: Jul 08 2014

The World Cup is a massive event. Roughly 46% of the global population watched the 2010 World Cup in South Africa and though still TBD, 2014 World Cup viewership totals are expected to surpass 2010 figures by a substantial amount. Said in other terms, close to 4 billion people will have watched the 2014 World Cup. And though World Cup fever has substantially subsided in the U.S. after the American... Read more...

A Disturbing Trend: Part 2

Posted: Jul 04 2014

Figure 1     Figure 1 is awesome and worth further examination. So let's get started on that, beginning with the information concerning home ownership. As student debt is growing in size and prevalence, home ownership is dropping and the reason why one goes up while the other goes down, and vice versa, is pretty intuitive. When one incurs student debt, one becomes burdened with debt and all of its obligations.... Read more...

A Disturbing Trend: Part 1

Posted: Jul 03 2014

The job report released today is, by all accounts, filled with good news. Look no farther than the FX and equity markets for proof. The dollar is strengthening and the Dow closed at an all time high of 17,068.26. Not only is that an all time high, it marks the first time in history that the Dow has crossed the 17,000 threshold. A strong showing by the U.S. on all... Read more...

At Wimbledon They Wear White

Posted: Jun 30 2014

Wimbledon, the oldest tennis championship in the world, began today. And as has been the case since 1877 both players were dressed in all-white apparel and shoes. That's right. 137 years later, the tradition of all-white apparel endures at the All England Tennis Club. Not only does it endure, but this year officials, displeased with players' attempts to introduce color while also abiding by the dress code, are cracking down... Read more...

When Less Is More Or Less More

Posted: Jun 19 2014

Though summer doesn't officially start until June 21th (summer solstice), everything these days screams “summer” and my recent, intense longing for a warm, sandy beach is no exception. Unfortunately, I haven't made it out yet, but that doesn't mean that I haven't already mentally packed my bags and am prepared to go. And mind you, I haven't just packed my bags hastily, I've given it a lot of thought and... Read more...

The World Cup Challenge

Posted: Jun 16 2014

                                                              The World Cup is in full swing and there's been no shortage of drama and excitement.   While we've been caught up in the excitement and drama, we haven't forgotten about the Wolf vs Goat World Cup contest. So here are the rules and instructions on how to enter: Pick the winning teams each day (4 points for each correct pick in group play, 3 points per correct... Read more...

Pitch Fever

Posted: Jun 13 2014

Everyone here at Wolf vs Goat is pretty damn excited for the World Cup to start on June 12th and we hope you are too. In fact, tomorrow, we're going to launch an awesome Wolf vs Goat World Cup contest with tons of free prizes so, stay tuned and check back tomorrow for details.But today, in honor of the World Cup's start, we've decided to share with you our favorite... Read more...

That Whose Importance Cannot Be Overstated

Posted: Jun 06 2014

If you happen to have read our last blog post on the subscription box model, you may remember one of the key elements that make the subscription box/traditional online retail model so attractive: the potential for a lower cost of customer acquisition. One thing that I neglected to explicitly state, but thought was implied, was that a well executed subscription box/traditional retail business model lends itself to lower customer acquisition... Read more...

The Subscription Situation with The Subscription...Box Model

Posted: Jun 04 2014

 Which company had a better year last year?  Company A - generated $39 million of revenue last year - 67.5% gross profit margins - grew its customer base from 10,000 customers/month to 120,000 customers/month throughout the course of the year Company B - generated $11.7 million of revenue last year - 80% gross profit margins - grew its customer base from 10,000 customers/month to 120,000 customers/month throughout the course of... Read more...

Subscribe Here: Yes, Please

Posted: Jun 02 2014

Over the past few years, the subscription box business model has taken off. Birchbox pioneered the model and their success has prompted a number of others to follow in their footsteps. (By the way, at the end of our series, you'll come to realize that Birchbox really isn't a subscription-box driven business...stay tuned) An interesting aspect of this subscription box model is its attractiveness from an operating perspective. Investors are... Read more...

E-Commerce: Are We There Yet?

Posted: May 30 2014

  If you are one of the few people who still believes that the whole e-commerce/ online retail thing is just a fad, I suggest that you open up that flip phone of yours, dial 411, and ask to be connected to the nearest Borders store. (By the way, if you really do call, let us know how what happened.) But jokes aside, e-commerce and online retail has been around... Read more...

U.S. Apparel Sales in Context

Posted: May 23 2014

The U.S. economy is massive and one could point to a number of statistics to back up that claim, including Total U.S. Retail Sales. As illustrated in Figure 1 below, over the past 10 years, Total U.S. Retail sales have consistently been greater than $3.5 trillion each year and in 2013, Total U.S. Retail sales totaled an incredible $4.5 trillion. To give you a sense of how large that figure... Read more...

The Business of Fashion: A New Wolf vs Goat Series

Posted: May 21 2014

Over the coming few weeks, we're going to spice up the way we're doing things with new features, segments, and the like. One of the new series that we're introducing is: the business of fashion. What's that topic include? A whole helluva a lot. But we're going to focus on a few topics: 1) What we purchase and how much of it we purchase? 2) where we purchase items? 3)... Read more...

Do Things That Don't Scale - A Wolf vs Goat Perspective

Posted: May 19 2014

Y Combinator founder and former head, Paul Graham, is famous for many things, including the following advice: do things that don't scale. From an implementation standpoint, those wise words mean different things for different companies, depending on a host of factors including their sectors. For instance, for AirBnb, now a $10 billion company, that meant going door to door in NYC, asking its users what they liked, disliked, etc. For... Read more...

(Not) Made in America

Posted: May 15 2014

After yesterday's blog post, we were pretty shocked about the state of sneaker manufacturing in the U.S. I mean, seriously, 90+% of sneakers sold in America are made overseas and up until 2 years ago, not a single mainstream sneaker manufacturer even had the technology necessary to make a sneaker, in its entirety, domestically. That's pretty crazy given the size of the industry: sales of athletic shoes in the U.S.... Read more...

Coming Home

Posted: May 14 2014

                                                                   One would think, expect, and hope that a product with a “Made in America” label on it would be just that, made in America. And when Wolf vs. Goat proudly says that its products are Made in America, we mean just that. They are made in America. No further explanation needed. No caveats, clarifications, ifs, ands, or buts. However, in the eyes of executives at New Balance, the... Read more...

Enough About Us Already...

Posted: May 09 2014

Since the start of Wolf vs Goat, we've made it our mission to put our community of customers first. We've designed our clothing with you in mind and we've designed membership programs and policies, both formally and informally, with you in mind.  Over time, you've rewarded us by sharing your stories, preferences, and appreciation. We're proud to say that we've gotten to know some of our community pretty darn well.... Read more...

Make it Pop

Posted: May 07 2014

Popovers, woven shirts with button plackets that extend roughly to the sternum of the wearer, date back to the 1960s and though where and when the popover originated is a matter of debate, its utility, iconic nature, and all around awesomeness are unquestionable truths. The popover can best be imagined as a standard button down shirt with a button placket that only goes half way down the chest of the... Read more...

The History of Madras: An Abbreviated Version

Posted: May 06 2014

                                 Madras cotton is defined not only by its texture and look, but also by the way it's made or constructed. Thus, though the madras cotton of today differs slightly in look and feel from the cotton woven in Madras, India 5,000+ years ago, there is little doubt in historians' minds, given the similarities and technique and process, that madras cotton can be traced back to as early as 3,000... Read more...

Tasty Waves

Posted: May 01 2014

                                                                 Boat shoes have become associated with frivolity and playfulness, yet the story of how the shoe came to be suggests that the product was anything but unnecessary. The boat shoe was inspired by Prince. Yes, Prince, but no, not this Prince. You see, Prince was also the name of a cocker spaniel owned by Paul Sperry, the creator of the boat shoe, and in 1935, when Sperry watched his... Read more...

The Bamboo and Sorona Tee

Posted: Apr 30 2014

                                                     Earlier this year, we wrote about Tencel, an eco-friendly, branded version of lyocell, a biodegradable fiber made of wood pulp. When we wrote about Tencel, we sung the fabric's praises and if we didn't want to lose our audience, we'd gladly do it again. But today, we're going to talk about two things that just might give Tencel a run for its money: bamboo and Sorona. Bamboo fibers come... Read more...

The Tee Spree - Necklines

Posted: Apr 28 2014

                                                      The tee shirt is about as ubiquitous of a garment as there'll ever be. People just love wearing tee shirts and over time, they've continued to find new ways to sport the tee. What has always been worn as an undershirt then also started to be worn on its own, but primarily by those with certain jobs that allowed for it to be worn. But today, the tee shirt... Read more...

Cleaning Your Clothes

Posted: Apr 25 2014

                                 We’ve already talked about how to store your clothing, but how should you take care of your expensive (and extensive) wardrobe? By carefully cleaning and washing your clothing you can vastly extend the life of your pieces, transforming that pricey shirt into an investment that will last for years.   First, though, a caveat: everything in this post is a suggestion, and you should always (and I mean always!)... Read more...

Rain, Rain, You Can Stay

Posted: Apr 24 2014

                                                              I've never been a fan of the rain. It's a pain in my ass. I inevitably get wet, then cold, and oftentimes, sick. But other people? They love the rain. And while I'll never get to that place myself, that's besides the point. It really doesn't matter because whether you love or hate rain, it's not going away. So, for us rain haters, we're going to have to just... Read more...

The Polo Shirt: We've Come A Long Way, Baby

Posted: Apr 23 2014

                                                      One cannot speak of the history of the modern day polo shirt without discussing the evolution of dress codes in the sport of tennis. Why? Well, because the polo shirt, despite its name, was actually invented by a tennis player for other tennis players. But today, the polo shirt can be found everywhere (in fact, most often off the tennis court) and is available for everyone to enjoy. In... Read more...

What Do You Think?

Posted: Apr 22 2014

                                           They say that hatred is the product of fear. Fear of the unknown or at times, even fear of the known. And sometimes one even convinces him or herself that he or she hates something but in reality, they have an affection for that thing but are uncomfortable as... Read more...

Clothing Storage

Posted: Apr 18 2014

                                   Talking about how to store clothing is definitely unsexy, but it’s important when you invest thousands of dollars into a wardrobe. Storing clothes properly can be the difference between buying dress shirts every year or owning button-ups that last for decades.   First, not every piece of clothing should be stored in the same way. Your clothes can be roughly divided into two storage categories: clothes that should be... Read more...

No Shortage of Choices

Posted: Apr 17 2014

“The sun, with all those planets revolving around it and dependent on it, can still ripen a bunch of grapes as if it had nothing else in the universe to do.” - Galileo Galilei There are times, often in the summer months, when I take in the sun and warmth around me and feel quite like the grapes that Galileo describes. And on those occasions, when seemingly everything feels right,... Read more...

The Smaller Details in Quality

Posted: Apr 16 2014

If you’ve been paying attention to men’s clothing for any period of time, you’re probably well acquainted with how to look for quality. Suits should be half- or fully-canvassed; shoes should be made from full grain leathers; and when possible, shirts should have mother of pearl buttons, rather than plastic ones (although vintage-style plastic buttons do add a nice touch). These, however, are just the basics. For a closer look... Read more...

The Short Version

Posted: Apr 15 2014

                            The Short Version Shorts...men like Tom Ford and GQ's Glenn O'Brien tend to avoid them, but personally, I find myself waiting with great anticipation for those warm, sticky summer days, when shorts are just about the only appropriate way to cover one's bottom. And who knows, maybe I'm just longing for greener pastures, particularly given that it's expected to snow today, but recently, my desire to sport some shorts... Read more...

What's a Chino?

Posted: Apr 11 2014

                    Spring is here, and that means it’s time to shift away from heavyweight denim towards lighter weight trousers or, in many cases, chinos. But what’s a chino? And where did they come from?While today the word “chino” has become interchangeable with trousers or khakis, the word itself has a specific connotation rooted in the history of the West. Beginning in the 1800s, the British military was interested in finding... Read more...

Too Tough For Its Own Good

Posted: Apr 10 2014

                                                                                   I was first introduced to cufflinks when I was 12 years old. I had bought a dress shirt from Brooks Brothers and, instead of having button cuffs, this shirt had two weird rod like fabric objects that felt smooth and looked cool, but didn't seem to be of any use. So, I threw away the two “rod like fabric objects” and when it came time to wear the... Read more...

Close To The Chest

Posted: Apr 09 2014

                           It's rare in life when you just can't go wrong, but in our second installment of our “coloring outside of the lines,” series, we're going to talk about something that you really can't mess up: pocket squares. If you ever been in a rush to get out the door, in your “same old, same old” (which, don't get me wrong, could still be pretty awesome), and without much time... Read more...

Here Comes the Sun...

Posted: Apr 08 2014

                                                              For much of the country, the winter was long and hard. But things are finally starting to look up. The sun is shining, temperatures are above freezing on a regular basis, co-workers' moods may have significantly improved, and summer is all too near. Who knows, you may even be changing along with these other welcome changes. Perhaps you are even feeling a bit more whimsical and carefree. However, for... Read more...