The Power of Red

Posted July 17 2014

“Power red.” Perhaps you've heard the phrase. Perhaps you've attempted to use the phenomenon to your advantage in an interview, meeting, or just everyday life. The phrase, which has been commonly adopted, is predicated upon the notion that the color “red” means power, strength, and assertiveness. Thus, one should wear it when hoping to be noticed and appear confident. In fact, politicians capitalize upon this idea of “the power of red” all the time. Politicians like President Kennedy (notably in the first televised debate in history), President George W. Bush (who wore red for every major speech in the beginning...