Zippers: The Inevitable

Posted March 13 2014

                                                 Sir Jonathan Ive, Apple's Senior Vice President of Design, has been called “one of the most inspiring and influential product designers ever.” He is responsible for some of Apple's most revolutionary products like the MacBook Pro, iMac, MacBook Air, iPod, iPod Touch, iPhone, iPad, and iPad Mini. Yet, this creative genius is guided by a fairly simple concept: inevitability. In the words of Ive: “So much of what we try to do is get to a point where the solution seems inevitable: you know, you think 'of course it's that way, why would it be any other way?'” Like...