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E-Commerce: Are We There Yet?

  If you are one of the few people who still believes that the whole e-commerce/ online retail thing is just a fad, I suggest that you open up that flip phone of yours, dial 411, and ask to be connected to the nearest Borders store. (By the way, if you really do call, let us know how what happened.) But jokes aside, e-commerce and online retail has been around for a few years and it doesn't look to be going anywhere anytime soon. In fact, there is even vigorous debate as to whether physical retail establishments will, for all...

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U.S. Apparel Sales in Context

The U.S. economy is massive and one could point to a number of statistics to back up that claim, including Total U.S. Retail Sales. As illustrated in Figure 1 below, over the past 10 years, Total U.S. Retail sales have consistently been greater than $3.5 trillion each year and in 2013, Total U.S. Retail sales totaled an incredible $4.5 trillion. To give you a sense of how large that figure is, in 2013, Germany, the 4th largest country in the world as measured by GDP, had a GDP of ~$3.7 trillion. In other words, the market value of all final...

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The Business of Fashion: A New Wolf vs Goat Series

Over the coming few weeks, we're going to spice up the way we're doing things with new features, segments, and the like. One of the new series that we're introducing is: the business of fashion. What's that topic include? A whole helluva a lot. But we're going to focus on a few topics: 1) What we purchase and how much of it we purchase? 2) where we purchase items? 3) how we purchase? 4) why we purchase? 5) how everything above is changing Also, two important items to note: 1) We're not going to just give you our random ramblings....

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Do Things That Don't Scale - A Wolf vs Goat Perspective

Y Combinator founder and former head, Paul Graham, is famous for many things, including the following advice: do things that don't scale. From an implementation standpoint, those wise words mean different things for different companies, depending on a host of factors including their sectors. For instance, for AirBnb, now a $10 billion company, that meant going door to door in NYC, asking its users what they liked, disliked, etc. For Wolf vs. Goat, that's meant never taking shortcuts. We pick the best fabrics, the best mills, the best manufacturers, and charge the lowest prices that we can for these goods....

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