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                            The environment. The term, particularly when used in the context of “saving the environment,” often prompts a visceral reaction. And while there are nuances, exceptions, and disagreements on environmental policy, what causes environmental damage, and how best to save the environment, I imagine that one would have to search pretty extensively to find someone who is fundamentally anti-environment. Someone who just hates clean air, trees, bunnies, and wants his or her tombstone to read, “Here lies Mr./Ms./Mrs. “X,” pro-swag yet anti-environment by principle.” The point being, the majority of rational human beings are of the mindset that environment =...

                                           Today denim is ubiquitous, and there’s rarely an occasion where you don’t see someone wearing some form of denim. But where did denim come from? And how did denim come to define America, and become such an important part of American fashion culture?   Jeans originated from the Italian port of Genoa in the 1500s, where the hardwearing fabric used by sailors was called “bleu de Genes” for its indigo color, although they didn’t enter the American consciousness until 1873, when Levi Strauss began manufacturing and selling denim. Based in San Francisco, California, Strauss sold his rugged clothing to...

Today, I'm going to tell you a story, one that may initially prompt you to initially ask yourself, “what the hell is he talking about?” However, I promise you that it'll all make sense at the end and I think, or at least hope, that you'll be happy that you stuck around to read it. I wouldn't have wrote it otherwise... I expect that many of you have either used or heard of Box and Dropbox, two young yet large tech companies. In just a few years, Box and Dropbox have grown rapidly. They've done well. Very well. Today, Dropbox...

                                           Bigger is better. It's a powerful idea. One that makes SUVs so darn appealing, one that explains the remarkable success of Urban Outfitter's “Everything is Bigger in Texas” shirts, and one that customers often fall back on when making decisions about clothing. But perhaps the “bigger is better” mindset is also one that we don't question enough. Well, today that ends as we examine thread count, what it means, why it matters, and if bigger (aka higher thread counts) is better. What is thread count and why does it matter? Thread count, which is expressed as a number (e.g....