Before the peacoat ended up paired with knitwear and boots, it had a much less glamorous job, keeping sailors alive.
Its origins go back to European navies, particularly the Dutch and later the British. The name is believed to come from “pilot cloth,” a dense wool fabric designed to handle harsh weather, eventually shortened to “pea coat.” This wasn’t a fashion piece. It was built for cold winds, salt spray, and long hours on deck.
Every detail had a purpose. The heavy wool retained heat even when damp. The double-breasted front allowed sailors to button against the wind from either direction. The wide lapels could be turned up for extra protection. Even the length was intentional, short enough for movement, long enough to keep the core warm.
It wasn’t designed to look good. It just ended up that way.
So when we decided to make one, the goal wasn’t to reinvent it. It was to respect what already works and execute it properly.
That starts with who makes it.
Sealup, based in Milano and founded in 1935, has spent nearly a century focusing on outerwear. They built their reputation on raincoats and military-inspired garments, where function isn’t optional, it’s the whole point. Over time, they became one of those quiet specialists in Italy: the kind of factory that doesn’t need to market itself loudly because the product speaks for itself.
They understand balance, structure without stiffness, durability without bulk, and clean construction that holds up over time. More importantly, they understand why garments like the peacoat exist in the first place.
That’s who we partnered with.
What we did is simple on paper, but hard to execute well. We kept the core of the peacoat intact and elevated the materials and finishing where it counts.
The fabric is a 90% wool, 10% cashmere blend, dense enough to block wind, but softened so it doesn’t feel rigid or overly heavy. It’s fully made in Italy by Sealup, with a double-breasted front, real horn buttons, and double welted front pockets. There’s a single center back vent for ease of movement, and subtle dark navy piping that adds just enough contrast without drawing attention to itself. The lining is 100% viscose, which makes a bigger difference than people realize, it breathes better and feels better when you’re wearing it all day.
The fit is true to size. It’s meant to be worn over a sweater, not layered like you’re heading into a snowstorm.
This is part of a Mega Drop, which means we’re doing it a little differently. Preorders open tonight at 6 p.m. and run through May 5th. Production happens after that, with delivery scheduled for September. Italian factories close in August, it’s just how it is, so timelines reflect that reality.
Because these are offered at minimal margin, they’re final sale. No overproduction, no excess inventory, just making what’s needed, for the people who appreciate incredibly well made products.
A good peacoat is one of those pieces that quietly becomes essential. You don’t think much about it, you just keep reaching for it.