Thread Count: What Does It Mean and Why It's Important?

Posted March 05 2014

                                           Bigger is better. It's a powerful idea. One that makes SUVs so darn appealing, one that explains the remarkable success of Urban Outfitter's “Everything is Bigger in Texas” shirts, and one that customers often fall back on when making decisions about clothing. But perhaps the “bigger is better” mindset is also one that we don't question enough. Well, today that ends as we examine thread count, what it means, why it matters, and if bigger (aka higher thread counts) is better. What is thread count and why does it matter? Thread count, which is expressed as a number (e.g....