Blog — buzzwords

Beware of Buzzwords

It’s often said that, as a result of the bad economy, companies and consumers alike have refocused on quality. Brands talk more about their production processes and consumers focus on long-term value. Unfortunately, fifteen years later, what passes for a discussion about quality is often little more than a stringing together of buzzwords. Read through any product description to see what I mean. You can easily flip words around – like Madlibs – to make something heritage this, handcrafted that,...

buzzwords , goodyear welt , quality

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